Political statements risk appearing meaingless unless you can imagine the direct opposite being spouted with conviction.
A One Wales Government may make sense as a political slogan but I've yet to discover a Two or Three Wales Government alternative on offer to the voters.
The All Wales Convention may have done what it said on the tin, but there wouldn't really be many votes in a Half Wales Convention.
So when a politician seeks your vote on the basis of there being no room for complacency, do look hard for another insisting there's plenty of room for the same.
The Welsh Conservatives have the phrase on their function keys as surely as Plaid Cymru use "slap in the face" and "snub to Wales".
So what did the party's leader in the Welsh Assembly make of their latest electoral success? Nick Bourne was delighted, but there was "no room for complacency".
His considered verdict a week later remained the same.
What did Professor Bourne make of a recent opinion poll? You can find the answer here - and, yes, the c-word does feature (although of course there is no room for it).
The shadow Welsh Secretary, Cheryl Gillan, was singing from the same hymn sheet when she received yesterday's jobless figures. Funnily enough, she gave an identical reaction to last August's figures.
And this afternoon, the party's Assembly Member Angela Burns has warned that, you've guessed it, there's "no room for complacency" over jobs in her constituency.
Wouldn't it be re-assuring, just the once, if a politician reacted to some news with a defiant message to camera along the lines of "there's plenty of room for complacency here, I'm off down the pub".