A lot has changed in Welsh politics recently but students of political linguistics will be cheered by the return of one familiar phrase.
Plaid Cymru may be in government in Cardiff now but farther west they feel rather excluded from the new local government shake-up in Carmarthenshire.
In a statement guaranteed to evoke nostalgia for what seems a bygone age, Councillor Arwel Lloyd says the Independent/Labour coalition is "a slap in the face" for democracy.
Three years after I first identified the phenomenon Plaid have resurrected this traditional campaign description.
The party has yet to exhume "snub to Wales" although the word "snub" may not be out of place here.