Lyndon Jones has never been so popular. The president of the Welsh Conservatives has this week received a request from The Observer for a comment and been praised for a speech he made to English Tory activists.
Mr Jones was too modest to accept either the invitation to comment or the unsolicited praise, both of which were intended for another robust Tory figure, party chairman Eric Pickles.
I have yet to see a photograph of the two of them in the same place, so perhaps they are one and the same person.
Alternatively, Mr Jones could secure lucrative employment as Mr Pickles' stunt double.
Mr Pickles has the slightly more substantial figure so there is another theory that they are both from the same series of Russian-style Tory dolls. Lift the lid on "Uncle Eric" and out pops Lyndon.