An invitation pops into the inbox - come to the first of a series of regular briefings with North Wales Labour MPs in Portcullis House at Westminster.
"I'm sure it will prove useful" says the invite, temptingly.
Media diaries are re-arranged to make it happen. Six reporters gather at the appointed hour - 0930.
We came - they didn't. Not a single MP turned up.
Don't worry - they were probably busy running the country.