You have to sympathise with political parties. There's only so many slogans in the political lexicon, most of them promising to put Britain first, take it forward, win, or be positive. Strangely, slogans promising to put Britain last, take it backwards, lose or be negative have yet to catch on.
Even so, why have the Lib Dems ended up with one pioneered during William Hague's (admittedly successful) Tory leadership campaign of 1997?
Having stolen William Hague's campaign slogan, can it be long before Nick Clegg changes his headgear?