Danny Finkelstein of The Times offers this splendid wake-up call for all us hacks who occasionally assume that the voters take in any of what we report. The "fog" of confusion isn't confined to Wales and may be bigger than you might think, with the public "serenely indifferent" to much political activity.
Perhaps I should switch to blogging about sport or soaps, as I guess more voters are interested in Rafael Benitez or Roy Cropper's fate than today's developments at Westminster.
The politicians do their best to engage our attention. Zac Goldsmith, the Conservative parliamentary candidate on my adopted manor held a public meeting this week.
He advertised it by hanging green balloons outside the local church hall. My daughter is convinced they are there to mark her third birthday, still one month away. I will let her enjoy her serene indifference to the political process a little longer.