One of my favourite headlines appeared in the Bristol Evening Post two years ago. No, please do read on.
The Post marked the announcement of the Prince of Wales's wedding plans with the memorable, if tongue-in-cheek: "Tetbury man to wed".
All news is local, and every story has a local angle - see the Welsh angle in the paragraph you've just read!
So how do we in the Welsh media cover the news that Boris Johnson is putting his name forward as a Tory candidate for mayor of London?
Well, Alexander Boris de Pfeffel Johnson, as he isn't known, did stand in Clwyd South in 1997, coming within 13,810 votes of unseating the Labour MP Martyn Jones.
Not a strong enough Welsh angle for you? Newspapers have commissioned columns on the basis of flimsier Welsh links.
Still not convinced? Ok. Johnson's biographer Andrew Gimson records how the Henley MP was once related by marriage (through his first wife Allegra Mostyn-Owen) to Owain Glyndwr.
Not a lot of people known that.
p.s. the headline on this post was tongue-in-cheek.