Not content with hosting a tea party for Margaret Thatcher, Gordon Brown is now using an advertising agency that bears the name of Saatchi - that made its name working for the Conservatives in the run-up to Lady Thatcher becoming Prime Minister.
Eagle-eyed readers will notice that the Prime Minister's clothes-stealing performance is made complete by parting his hair on the right - something I've yet to see in any other photograph of Gordon Brown.
With the age of spin over, there's no way Labour or its advertising chums could possibly have simply reversed his photograph, is there?
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